Privacy Policy
Last updated: Oct 1, 2026
1. Who we are
Fanbrix Ltd is the controller of your personal data. In this policy, "Fanbrix", "we" and "us" mean Fanbrix Ltd.
We are a company registered in England and Wales, company number 17382355.
Our address is 5th Floor, 167-169 Great Portland Street, London, W1W 5PF, United Kingdom.
This policy covers fanbrix.com, early access reservations, orders, and the emails we send you. It explains what we collect, why, and what you can do about it.
Questions about your data go to privacy@fanbrix.com
2. The data we collect
We collect only what we need to run the store and keep you informed.
What you give us
- Name, email address and phone number
- Delivery and billing addresses
- Reservation and order details, including early access deposits
- Messages you send to our support team
- Your marketing preferences
What we collect automatically
- IP address, device type and browser type
- Pages viewed, links clicked and how you arrived at the site
- Cookie and pixel identifiers, where you have allowed them
- Whether you open our emails and click the links in them
What we receive from others
- Payment confirmation and fraud signals from our payment providers
- Delivery status from our carriers
- Campaign performance data from advertising and analytics platforms
We do not store full card numbers. Payments are handled by our payment providers.
3. How we use your data
Every use of your data rests on a lawful basis under UK data protection law and, for customers in the EU, the EU GDPR.
| Purpose | Data used | Lawful basis |
|---|---|---|
| Take your early access reservation and deposit, and issue your personal access link | Contact details, reservation details | Contract |
| Process, deliver and refund orders | Contact, address and order details | Contract |
| Send service messages: early access opening, reminders, order updates | Contact details, reservation and order details | Contract |
| Answer support requests | Contact details, messages, order details | Contract; legitimate interests |
| Send marketing emails | Name, email, preferences, email engagement | Consent, or legitimate interests (the "soft opt-in") for customers and reservation holders who did not opt out |
| Measure and improve the site | Device and usage data | Consent for non-essential cookies |
| Show and measure advertising | Cookie and pixel identifiers, email address | Consent |
| Prevent fraud, bots and abuse of limited releases | Contact, device and order details | Legitimate interests |
| Keep tax, accounting and legal records | Order and payment records | Legal obligation |
4. Marketing
We send marketing emails only if you have signed up, or if you have bought or reserved with us and did not opt out.
Every marketing email carries an unsubscribe link. One click ends them. You can also email privacy@fanbrix.com.
Service messages are separate. If you hold a reservation or an order, we will still email you about it.
With your consent, we may share a protected version of your email address with advertising platforms to show you relevant ads, or to exclude you from them. You can withdraw that consent in your cookie settings.
5. Cookies
We use cookies and similar technologies, such as pixels, in three groups.
| Type | What it does | Your Choice |
|---|---|---|
| Strictly necessary | Runs the cart, checkout, security and your personal access page | Always on |
| Analytics | Shows us how the site is used so we can improve it | Off until you opt in |
| Advertising | Measures our campaigns and shows you relevant ads elsewhere | Off until you opt in |
You can also block cookies in your browser, though parts of the site may stop working.
6. Who we share your data with
We do not sell your personal data. We share it only with those who help us run Fanbrix, under contracts that limit what they can do with it.
| Recipient | Why |
|---|---|
| Shopify | Runs the cart, checkout, security and your personal access page |
| Klaviyo | Sends our emails and manages subscriptions |
| Payment providers: Shopify Payments | Take payment and screen for fraud |
| Fulfilment, warehousing and delivery partners in the regions we ship to. | Store, pack and deliver your order and handle returns |
| Analytics and advertising platforms: such as Google and Meta | Measure the site and our campaigns, where you have consented |
| Developers and IT contractors | Build and maintain the site under confidentiality and data protection terms |
| Professional advisers | Legal, accounting and insurance advice |
| Regulators, courts and law enforcement | Where the law requires it |
If Fanbrix is sold or merged, your data may pass to the new owner. The new owner must continue to use it in line with this policy.
7. International transfers
Some of our providers store or access data outside the UK, including in the United States, Canada and other countries where our service providers and team are based.
When your data leaves the UK, we protect it with one of the following:
- A UK adequacy decision covering the destination country
- The UK Extension to the EU-US Data Privacy Framework, for certified US providers
- The UK International Data Transfer Agreement, or the UK Addendum to the EU Standard Contractual Clauses
Email privacy@fanbrix.com for details of the safeguard used for a specific provider.
8. How long we keep your data
We keep data only as long as we need it for the purpose it was collected.
| Data | Kept for |
|---|---|
| Order, reservation and payment records | 6 years after the end of the financial year, for tax and accounting |
| Support messages | 2 years after the conversation closes |
| Marketing profile | Until you unsubscribe, or after 24 months without engagement |
| Unsubscribe record | Kept indefinitely, so we never email you again by mistake |
| Analytics and advertising data | Up to 26 months, per each platform's settings |
After that, we delete the data or anonymise it.
9. Your rights
Your data is yours. Under UK and EU data protection law you can:
- Access the personal data we hold about you
- Correct anything inaccurate or incomplete
- Erase your data, where we have no lawful reason to keep it
- Restrict how we use it while a concern is resolved
- Object to uses based on legitimate interests, and to direct marketing at any time
- Move your data to another provider in a portable format
- Withdraw consent at any time, without affecting what we did before
To use any of these rights, email privacy@fanbrix.com. There is no charge. We reply within one month, and may ask you to confirm your identity first.
We do not make decisions about you by automated means alone that have legal or similarly significant effects.
10. Security, age, changes and complaints
Security. We use technical and organizational measures to protect your data, including encryption in transit and restricted access. No system is perfectly secure. If a breach is likely to put you at high risk, we will tell you without undue delay.
Age. Fanbrix is built for adult collectors. Our site is not directed at anyone under 18, and we do not knowingly collect their data. If you believe we have, contact us and we will delete it.
Changes. We may update this policy. The date at the top shows the latest version. We will tell you directly about any material change.
Complaints. Tell us first at privacy@fanbrix.com and we will do our best to resolve it. You can also complain to the Information Commissioner's Office at ico.org.uk/make-a-complaint or on 0303 123 1113.
Outside the UK. If you live in the EU, you have the rights described in section 9 under the EU GDPR, and you can also complain to the data protection authority in your country. If you live elsewhere, for example in the United States, Canada or Australia, you may have similar rights under local law. Email privacy@fanbrix.com and we will help with any request.